Neptune Energy

Develop a corporate website that would make the business stand out from its peers

Overview

Neptune Energy is a gas and oil exploration & production company that primarily operates on the North Sea, North Africa and Asia Pacific.
After a few year leveraging the original website that they launched back in 2015, they felt that It was no longer reflecting the scale and impact of the company.
They then decided to reach out to Conran Design Group to help launch a website that meets today’s standards .

Agency:
Conran Design Group

ECD:
Kieron Molloy

Visual Identity:
Curtis Free

Development agency:
Ekino

Solutions

In order to set a new benchmark in the industry and to deliver a premium online experience to their users, I designed a modular and responsive website that is easy to manage and to update once launched (CMS: WordPress).
We humanised the company by leveraging the stories of the people working for Neptune Energy by placing them at the core of the new messaging framework.
I also created an intuitive information architecture that aids users’ navigation and helps delivering the right content to the right target.
Finally, I took this opportunity to refresh the brand through the launch of this website.

My role

I was the lead UX and UI designer on this project.
I started with conducting a UX audit of the existing website to identify pain points and potential opportunities.
Following these findings, I ran a workshop to identify target demographics and to optimise content thanks to content grouping exercises.
Then, I simplified the information architecture to make each user’s journey more valuable, to reduce duplication of content, and to ensure content was easily accessible.
Based on the personas provided by the client, I have mapped out user journeys to identify the most efficient flows.

To measure the effectiveness of the new IA and the user journeys, I have created wireframes and InVision clickable prototypes that were then tested by the Neptune Energy employees and our internal panel.
Upon establishing a strong UX, I have designed a UI concept that was brought to life by the motion design team to get it signed off by the client.
I have then managed my UI team to further develop and implement the UI concept.

Throughout the process, I was in charge to present the outputs of our work to the relevant stakeholders (Neptune Energy leadership team and development team) and ensured the delivery of our project within our quality standards and in timely manner.