Berghaus

Design an eCommerce solution to drive growth

Overview

In 2016 the outdoor apparel brand Berghaus launched a new visual identity as well as a new collection to refresh their brand image.

In order to support this rebranding as well as promoting and selling their products, the company reached out to isobar to help them reinforce their online presence and better picture and communicate about their new brand vision and values.

Agency:
Isobar

Lead UX:
Sanjay Dhokia

Solution

In order to help Berghaus better sell and promote their products, we defined, designed and developed a cross-device eCommerce solution based on the CMS Salesforce Commerce cloud that was rolled out across all their European markets

Beside the creation of the new website, we also launched a blog that allows the brand to communicate about their innovations, various initiatives and easily connect with their audience.

My role

As a UI designer, I worked closely with the solution architects to design a compelling, user interface across desktop and mobile devices.
Also, I designed a visually appealing blogging user interface for WordPress.
Finally, to help the development team to provide the most accurate and consistent experience possible, I created a set of supporting documentations that include grid system, fonts, stylings and various behaviours

Visual design

Selection of functional specifications